With Nike’s constant supremacy as well as Adidas’ current uprise in the footwear globe, the tennis shoe game has actually never been as competitive as it is currently. Launch after launch, sneakerheads worldwide align – in stores as well as online – to obtain their hands on the current sneaker.
For the launch of the NMD Pitch Black, Adidas ran a competition on their Snapchat account, promoting it via their Instagram account, which has practically 16 million fans. Adidas concealed a telephone number in their Snapchat tale and also obtained entrants to message it to participate in a raffle for 1 of 100 pairs.
The business after that published a collection of 3 photos on their Instagram profile: one to reveal the contest, one with contest policies, and a follow-up article to advise fans to get in.
This project is wonderful for a variety of factors. First, it’s an excellent means to route website traffic to an additional social platform. Adidas used this competition to drive their large and also engaged Instagram target market to their Snapchat account, enhancing their following and also engagement on that particular platform for future advertising and marketing efforts.
Next, it’s a contest – and also competitions are one of the very best ways to obtain your fans to engage with you on social media sites and also to generate rate of interest in your items. This project undoubtedly served to boost awareness not just for this release, but for future launches for Adidas sneakers as well.
October saw the launch of PlayStation VR, Sony’s own virtual reality headset. During the PlayStation VR launch, the PlayStation Instagram account took to Sony Square New York City, Sony’s brand-new showroom in New York, to live-post the occasion.
Pictures the PlayStation account posted from the occasion revealed the venue, people lining up, people testing the item, the initial purchaser, and more.
Live-posting from an occasion on social media is a wonderful way to change up your material strategy and make regional occasions feel like global expositions. They’re effective due to the fact that they assist your social adhering to feel like they’re part of any occasions you hold – this profits from FOMO, or “fear of losing out”. This also aids to strengthen brand name picture by showing your consumers the people on both ends of your organization – your workers and your clients.